Post by account_disabled on Dec 31, 2023 22:45:14 GMT -6
Sustainability is one of the most prominent topics in this edition of the CES Las Vegas technology fair , which is being held virtually this year for the first time as a result of the coronavirus crisis . And German appliance maker Bosch has decided to take up the gauntlet thrown down by CES to launch an ad with an eye on sustainability that opens a new chapter in the company's celebrated "#LikeABosch" campaign (which first raised the curtain two years ago in Las Vegas). That campaign premiered in 2019 in Las Vegas was born with an eye on the internet of things , but has ended up metamorphosing to shelter all kinds of innovations from the German brand. In the new chapter of "#LikeABosch" , perhaps the most ambitious of the entire campaign, sustainability monopolizes all the focus , absolutely vital for the company and also for its customers.
The new Bosch spot, signed by the Jung von Matt / Next Alster agency , stars a familiar face in the German brand's advertising, Shawn, who is accompanied on this occasion by a girl, Shawna, as a symbol of new (and sustainable) generation Phone Number List that can be seen on the horizon. If you do not see the embedded video correctly, click here In the ad, in which Volkmar Denner, CEO of Bosch, takes part, Shawn and Shawna star in a rap battle and end up joining forces for a common goal: sustainability . “The fight against climate change is a titanic task that cannot in any way be carried out alone ,” explains Boris Dolkhani, vice president of Brand Management and Marketing Communication at Bosch. "The most important message of our new campaign is that we can all do our part with Bosch's sustainable products and that the company also leads by example," he adds.
In its new spot, Bosch emphasizes that the 400 factories that the company has spread throughout the globe have been neutral from the point of view of CO2 emissions since 2020. But Bosch's plans are much more ambitious and go further. The objective? That there are zero CO2 emissions throughout the value chain . “Only companies that are focused today on sustainability and the enormous potential of artificial intelligence and the Internet of Things can also achieve success tomorrow,” emphasizes Michael Bolle, Chief Digital Officer and Chief Technology Officer at Bosch. DATA SHEET Advertiser: Bosch Title: «Live sustainable» Agency: Jung von Matt / Next Alster Production company: Czar Film Director: Ben Callner.
The new Bosch spot, signed by the Jung von Matt / Next Alster agency , stars a familiar face in the German brand's advertising, Shawn, who is accompanied on this occasion by a girl, Shawna, as a symbol of new (and sustainable) generation Phone Number List that can be seen on the horizon. If you do not see the embedded video correctly, click here In the ad, in which Volkmar Denner, CEO of Bosch, takes part, Shawn and Shawna star in a rap battle and end up joining forces for a common goal: sustainability . “The fight against climate change is a titanic task that cannot in any way be carried out alone ,” explains Boris Dolkhani, vice president of Brand Management and Marketing Communication at Bosch. "The most important message of our new campaign is that we can all do our part with Bosch's sustainable products and that the company also leads by example," he adds.
In its new spot, Bosch emphasizes that the 400 factories that the company has spread throughout the globe have been neutral from the point of view of CO2 emissions since 2020. But Bosch's plans are much more ambitious and go further. The objective? That there are zero CO2 emissions throughout the value chain . “Only companies that are focused today on sustainability and the enormous potential of artificial intelligence and the Internet of Things can also achieve success tomorrow,” emphasizes Michael Bolle, Chief Digital Officer and Chief Technology Officer at Bosch. DATA SHEET Advertiser: Bosch Title: «Live sustainable» Agency: Jung von Matt / Next Alster Production company: Czar Film Director: Ben Callner.